Welcoming Our New Exec Director – Jennifer Morrison
FOR IMMEDIATE RELEASE
Sound Outreach Welcomes New Executive Director, Jennifer Morrison
Bringing Institutional Knowledge to Her New Role
Tacoma, WA — September 29, 2025
Sound Outreach has appointed Jennifer Morrison as its new Executive Director, effective September 19, 2025.
Morrison has been a dedicated member of the Sound Outreach team since April 2018, most recently serving as Deputy Director. In her new role, she will provide leadership across the organization, helping to guide strategic initiatives, manage daily operations, and strengthen program impact.
With a strong background in human services and a deep commitment to community collaboration, Morrison supports staff development, partnership engagement, and organizational learning. Her leadership is grounded in values of trust, innovation, and justice—principles that are central to Sound Outreach’s mission.
Since joining Sound Outreach, Morrison has advanced through several leadership positions, starting as Director of Operations in 2019 and later serving as Deputy Director under Interim Executive Director William Towey in 2024-2025. She previously worked as a Case Manager for ResCare Workforce Services and holds a degree in Business Family and Consumer Sciences from Kaplan University.
Outside of work, she enjoys road trips with her family and volunteering in her local community. She is a proud graduate of Tacoma’s Jason Lee and Stadium schools and brings a personal connection to the people Sound Outreach serves.
“Jennifer embodies the very best of Sound Outreach – dedication, empathy, and a deep connection to the community we serve. Her transition to Executive Director marks an exciting new chapter for the organization. The Board is proud of how her leadership reflects the compassion, integrity, and innovation that define Sound Outreach, and we have full confidence in her ability to build on our strong foundation while guiding us into our next era of growth and impact.” Candace Duecker, Board Chair
From Jennifer Morrison, Executive Director:
“To me, Sound Outreach is about dignity and opportunity. It’s a community that believes in people, meets them where they are, and helps them build lasting change for themselves and their families.”
My journey with Sound Outreach has prepared me to deliver on our priorities with clarity and confidence. Together with our partners, board, and staff, we have built a new strategic plan that reflects where we are today and where we are headed. Our goals are clear: to expand access so that we can reach more families, to strengthen impact by ensuring clients achieve measurable improvements in credit, savings, and income, and to build organizational strength by investing in our staff and financial stability.
Because I come from this community, I see the faces of neighbors, classmates, and family in the people we serve. This work is not abstract—it is woven into the life of Tacoma itself. Today is more than a leadership transition; it is a moment of momentum. I invite donors, partners, and supporters to invest in the next chapter with confidence in Sound Outreach’s mission. Together, we can ensure that every working family in Pierce County has the tools and support to thrive.”
Sound Outreach extends its gratitude to Bryan Flint, former Executive Director, for his leadership throughout the pandemic, and to Interim Executive Director William Towey for his guidance during the leadership transition.
Sound Outreach empowers Pierce County residents to achieve economic mobility through an integrated financial and employment coaching model that supports personal financial health. The organization participates in the Center for Strong Families initiative, funded by United Way of Pierce County, which bundles employment coaching, financial counseling, and access to public benefits through comprehensive case management for economically vulnerable households. Sound Outreach and its partners are committed to addressing systemic barriers, especially those faced by communities of color, immigrants, and low-income working families. Learn more at https://soundoutreach.org/.